If a viewer is interested in meeting someone they see on the service, they can contact them via a Hurry Date e-mail account.
On February 14, profiles of singles from the Philadelphia and Chicago areas will be available on Dating on Demand in Comcast markets across the United States.
Sure, you might think doing a quick video interview for a cable-based dating service for a gift certificate is worth it.
After all, who actually uses those things, and what are the odds that anyone would actually see it?
Comcast is partnering with Hurry Date, a leading online and "rapid dating" events company, to help connect singles.
"Video on demand is changing the way people watch television, and now it's changing the way to meet people.
Viewers who like what they see can initiate contact by paying for a subscription with an online site operated by speed dating service Hurry Date.
"It's a natural evolution of the online dating world," said Ken Deckinger, co-founder and chief executive officer of Hurry Date.
Dating on Demand premiered last summer in Comcast's home market, Philadelphia.
The profiles have since been viewed more than 1 million times.